Visualizing clickstream data with multidimensional scaling

J. Azaria, Michiel van Wezel and Wim Pijls

No EI 2005-51, Econometric Institute Research Papers from Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute

Abstract: We visualize a a web server log by means of multidimensional scaling. To that end, a so-called dissimilarity metric is introduced in the sets of sessions and pages respectively. We interpret the resulting visualizations and find some interesting patterns.

Date: 2005-12-07
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