The impact of employee communication and perceived external prestige on organizational identification

Ale Smidts, Cees van Riel and A.Th.H. Pruyn

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: Employees' Organizational Identification (OI) is measured in a customer service organization. Particularly the effects of employee communication and perceived external prestige (PEP) on OI were evaluated. Results show that employee communication affects OI more strongly than PEP. One aspect of employee communication, the communication climate, appears to play a central role: it mediates the impact on OI of the content of employee communication. These results suggest that the importance of how an organization communicates internally is even more vital than the question what is being communicated. Consequences of the results for managing and synchronizing internal and external communication are discussed.

Keywords: employee communication; member identification; participation in decision making; perceived external prestige; social identity theory (search for similar items in EconPapers)
JEL-codes: L29 M M31 (search for similar items in EconPapers)
Date: 2000-03-21
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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