Key Issues in Expansion of End-User Mobile Communication in China

Sunanda Sangwan, Guan Chong and Louis Pau

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.

Keywords: China; mobile communication; mobile subscribers market (search for similar items in EconPapers)
JEL-codes: L63 L96 M M39 (search for similar items in EconPapers)
Date: 2008-03-19
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