Dominant Design or Multiple Designs: The Flash Memory Card Case

Henk de Vries, Joost de Ruijter and Najim Argam

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: Literature suggests that in battles between competing designs, ultimately one design will emerge as dominant to the detriment of the others. Various factors and forces have been identified to explain this phenomenon. Yet, sometimes no dominant design emerges at all and multiple competing designs coexist in the market.. The Flash Memory Card Industry provides an example of this. In this study, we use this example as a case to investigate the circumstances under which an industry has a tendency toward multiple designs. The case shows that a combination of factors may result in multiple designs and we argue that such a combination of factors will increasingly also apply in other cases.

Keywords: dominant design; flash memory cards; multiple designs; standards wars (search for similar items in EconPapers)
JEL-codes: L15 M M11 O31 O32 (search for similar items in EconPapers)
Date: 2009-06-02
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