Marketing Models and the Lucas Critique

Harald van Heerde, Marnik Dekimpe and W.P. Putsis

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose and accommodate the Lucas critique, and identify various avenues for future research.

Keywords: econometrics; lucas critique; marketing; verwachtingen (search for similar items in EconPapers)
JEL-codes: C44 C50 D84 M M31 (search for similar items in EconPapers)
Date: 2004-09-29
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