Business Modeling Framework For Personalization In Mobile Business Services

Louis Pau and Joyce Dits

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: Is presented the structure of a formal framework for personalization features for mobile business services, which can be used to drive the business modeling of M-business services from a service provider point of view. It also allows to compute the revenue as linked to personalization levels and features. A case study has been performed in the area of personalized location based mobile services

Keywords: individual profiles; location based services; mobile business; mobile services; personalization (search for similar items in EconPapers)
JEL-codes: L96 M M11 R4 (search for similar items in EconPapers)
Date: 2002-10-28
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