Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction

Serge Rijsdijk, Erik Jan Hultink and Adamantios Diamantopoulos

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products, for example, are able to work autonomously, cooperate with other products, or adapt to changing circumstances. Although intelligent products appear an attractive category of products, they have received little attention in the literature. The present article provides a conceptualization of the new construct of product intelligence and describes the development procedure of a measure for the construct. In addition, the article sets up and empirically tests a conceptual framework in which product intelligence leads to consumer satisfaction through the innovation attributes of relative advantage, compatibility, and complexity. Managerial implications for new product development and marketing of intelligent products are considered and suggestions for further research provided.

Keywords: Adoption; Innovation; Intelligent products; New product development; Smart products (search for similar items in EconPapers)
JEL-codes: M M13 O32 (search for similar items in EconPapers)
Date: 2007-01-22
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (26)

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