The Impact of Price, Legality, and Flavor Availability on Consumer Decisions: A Discrete Choice Analysis of Nicotine Products in an Illicit Market

Asena Caner, Belgi Turan, Berna Kasnakoglu, Yenal Yigit, Donald Kenkel, Donald Kenkel and Alan Mathios
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Asena Caner: TOBB University of Economics and Technology (TOBB ETÜ)
Belgi Turan: TOBB University of Economics and Technology (TOBB ETÜ)
Berna Kasnakoglu: TOBB University of Economics and Technology (TOBB ETÜ)
Yenal Yigit: TOBB University of Economics and Technology (TOBB ETÜ)
Donald Kenkel: TOBB University of Economics and Technology (TOBB ETÜ)
Donald Kenkel: TOBB University of Economics and Technology (TOBB ETÜ)
Alan Mathios: TOBB University of Economics and Technology (TOBB ETÜ)

No 1791, Working Papers from Economic Research Forum

Abstract: This study examines consumer preferences for manufactured cigarettes, roll-your-own cigarettes, and e-cigarettes in Türkiye, focusing on the impact of product attributes—such as price, legal status of e-cigarettes, and flavor availability—on consumer choices. Using a discrete choice experiment (DCE) embedded in an online survey, the research analyzes how these attributes influence decisions among Turkish adults, with a particular emphasis on the implications of regulations like e-cigarette bans. The findings reveal significant price sensitivity, both regarding the own price of products and the prices of substitute products. Additionally, the results suggest that regulatory measures, especially those targeting legal status, play a crucial role in shaping public health outcomes and consumer behavior.

Pages: 34
Date: 2025-08-20, Revised 2025-08-20
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Published by The Economic Research Forum (ERF)

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