STRATEGIC MARKETING OF TOURIST DESTINATION

Marko G., Vladan I., Marija S. Gasiæ, Ivanoviæ, Stojiljkoviæ
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Marko G., Vladan I., Marija S. Gasiæ, Ivanoviæ, Stojiljkoviæ: BUSINESS SCHOOL OF APPLIED STUDIES - BLACE, Serbia

No 2014-02, Ekonomika, Journal for Economic Theory and Practice and Social Issues from „Ekonomika“ Society of Economists, Niš (Serbia)

Abstract: In a dynamic tourism industry, the tourism market which is becoming increasingly competitive, business success of one destination directly depends upon in advance programmed objectives and ways of their implementation. Turbulent changes, tendencies and trends in the part of tourism demand and on the side of the tourism supply, as well, greatly affect business behavior and response to the tourist destination and thus require strategic marketing. However, the strategic marketing process is very complex and for its successful implementation is necessary to ensure the unity of the participants, because if it’s not provided marketing strategies won’t be properly implemented which will result in reduction of the competitiveness of tourist, profits, etc.

Keywords: strategic marketing; market trends; marketing mix; analysis. (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2014-09
New Economics Papers: this item is included in nep-cse, nep-mkt and nep-tur
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Persistent link: https://EconPapers.repec.org/RePEc:esb:casdrg:2014-221

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