IMPORTANCE OF IMPLEMENTING THE GREEN ECONOMY CONCEPT AND ITS IMPACT ON FINANCIAL PERFORMANCE OF AN ENTERPRISE

Bojan K., Milica T. Krstić, Tasić
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Bojan K., Milica T. Krstić, Tasić: University of Niš, Faculty of Economics

No 2014-01, Ekonomika, Journal for Economic Theory and Practice and Social Issues from „Ekonomika“ Society of Economists, Niš (Serbia)

Abstract: In the modern business environment, sustainable development is largely achieved through the implementation of the concept of the green economy, both at the global and national as well as at the corporate level. The motive for the application of this concept at the level of enterprise can be found in the numerous benefits and positive business experiences of companies that have already decided to take that step. Although there are different opinions regarding the character and direction of the following relation, it is stated that the most important reason for implementation of this concept is possible positive correlation with achieving financial performances and competitive advantage of the enterprise-implementator. One way of understanding this influence is through monitoring the implementation of environmental strategy, or through monitoring the process of environmental performance and social responsibility performance management.

Keywords: green economy concept; environmental performance; social responsibility performance; economic performance (search for similar items in EconPapers)
JEL-codes: O44 Q50 Q56 (search for similar items in EconPapers)
Pages: 9 pages
Date: 2014-04
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Persistent link: https://EconPapers.repec.org/RePEc:esb:casprv:2014-107

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