PОLITICAL МАRKETING – NЕGATIV CAMPAING

Ljubica S. , Aleksandra S. , Tomislav N. Stojmirović , Stojković , Nikolić
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Ljubica S. , Aleksandra S. , Tomislav N. Stojmirović , Stojković , Nikolić: Belgrade Business School

No 2014-01, Ekonomika, Journal for Economic Theory and Practice and Social Issues from „Ekonomika“ Society of Economists, Niš (Serbia)

Abstract: It is common for political parties and certain individuals that during the election campaign they try to use a negative campaign in order to achieve a certain advantage over their rivals. What are the effects of such campaigns, whether they are successful or even counter-productive. The authors of these paper present specified case in order to show the result of such a campaign.

Keywords: campaigns; political marketing; parties; the media; voters... (search for similar items in EconPapers)
JEL-codes: D72 L82 M31 (search for similar items in EconPapers)
Pages: 5 pages
Date: 2014-04
New Economics Papers: this item is included in nep-cdm, nep-mkt and nep-pol
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Persistent link: https://EconPapers.repec.org/RePEc:esb:casprv:2014-110

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