CREATING A CONCEPT MARKETING COMMUNICATION IN INTERNATIONAL BUSINESS-TO-BUSINESS MARKET

Zeljko D. Nikola C. Nikola R. Stojanoviæ, Stanisiæ
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Zeljko D. Nikola C. Nikola R. Stojanoviæ, Stanisiæ: Visoka ekonomska škola strukovnih studija Peæ u Leposaviæu

No 2014-03, Ekonomika, Journal for Economic Theory and Practice and Social Issues from „Ekonomika“ Society of Economists, Niš (Serbia)

Abstract: Interorganizational nature and global character of business-to-business market have given marketing communications significant role in linking industrial companies with international organizational buyers. This paper is devoted to the formulation of the global communication concept in this area. The authors specifically discuss international communications strategy in business-to-business market, as well as organization and instruments of global promotional mix with an emphasis on their effective synchronizing.

Keywords: international business-to-business market; marketing communications; global promotional concept (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Pages: 12 pages
Date: 2014-10
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:esb:castrc:2014-319

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