Economics at your fingertips  

Corporate social responsibility, multi-faceted job-products, and employee outcomes

Shuili Du, Bhattacharya Cb and Sankar Sen
Additional contact information
Shuili Du: University of New Hampshire
Bhattacharya Cb: ESMT European School of Management and Technology
Sankar Sen: Baruch College

No ESMT-13-07, ESMT Research Working Papers from ESMT European School of Management and Technology

Abstract: This paper examines how employees react to their organizations’ corporate socialresponsibility (CSR). Drawing upon research in internal marketing and psychologicalcontract theory, we conceptualize that employees have multi-faceted job needs(i.e., economic, developmental, and ideological needs) and that CSR programsconstitute an important means to fulfill these needs. Based on cluster analysis, weidentify three employee segments, Idealists, Enthusiasts, and Indifferents, whovary in their multi-faceted job needs and, consequently, their demand fororganizational CSR. We further find that an organization’s CSR programs generatesfavorable employee related outcomes, such as job satisfaction and reduction inturnover intention, partially by fulfilling employees’ ideological and developmentaljob needs. Finally, we find that CSR proximity strengthens the positive impact ofCSR on employee-related outcomes. This research reveals significant employeeheterogeneity in their demand for organizational CSR and sheds light on theunderlying mechanisms linking CSR to employee-related outcomes. We end with adiscussion about the theoretical and practical implications of our research.

Keywords: Corporate social responsibility; job product; employee job performance; cluster analysis (search for similar items in EconPapers)
Pages: 46 pages
Date: 2013-08-27
New Economics Papers: this item is included in nep-hme, nep-hrm and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Published in Journal of Business Ethics 131(2): 319–335.

Downloads: (external link) First version, 2013 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this paper

More papers in ESMT Research Working Papers from ESMT European School of Management and Technology Contact information at EDIRC.
Bibliographic data for series maintained by ESMT Faculty Publications ().

Page updated 2024-02-18
Handle: RePEc:esm:wpaper:esmt-13-07