Advertising to boost energy efficiency: the Power of One campaign and natural gas consumption

Sean Diffney, Sean Lyons and Laura Malguzzi Valeri
Additional contact information
Sean Diffney: ESRI
Laura Malguzzi Valeri: ESRI

No WP280, Papers from Economic and Social Research Institute (ESRI)

Abstract: In this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant effect on natural gas consumption. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased self-reported interest in energy efficiency and awareness of behaviours that curb natural gas consumption. However we do not find any positive effect of the campaign on self-reported energy-saving behaviours.

JEL-codes: Q41 Q48 (search for similar items in EconPapers)
Pages: 44 pages
Date: 2009-02
New Economics Papers: this item is included in nep-ene and nep-env
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Citations: View citations in EconPapers (4)

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https://www.esri.ie/pubs/WP280.pdf (application/pdf)

Related works:
Journal Article: Evaluation of the effect of the Power of One campaign on natural gas consumption (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:esr:wpaper:wp280

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