Is Marketing a Science: Debate Revisited

Dheeraj Sharma ()

Working Papers from eSocialSciences

Abstract: The study conducts a formal analysis of various schools of thought of science. Specifically, the study offers a comparison between historical relativism, scientific realism, logical empiricism, and logical positivism. Furthermore, in view of analysis, this study examines if marketing qualifies to be a science. Finally, the study attempts to offer a resolution to the ongoing debate on scientific status of marketing by proposing resource advantage theory as a general theory of marketing. [W.P. No. 2016-03-30]

Keywords: Historical relativism; scientific realism; logical empiricism; logical positivism; sub-component theory construction; hierarchical theory construction. (search for similar items in EconPapers)
Date: 2016-07
Note: Institutional Papers
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