The Empirical Economics of Online Attention

Andre Boik (), Shane Greenstein and Jeffrey Prince

Working Papers from eSocialSciences

Abstract: This paper models and characterizes how households allocate their scarce attention in arguably the largest market for attention: the Internet. It identifies vast and expected changes in those households that allocate their attention (away from chat and news towards video and social media), and yet simultaneously identifies remarkable stability in how much attention is allocated and how it is allocated. Specifically, it identifies (i) persistence in the elasticity of attention according to income and (ii) complete stability in the dispersion of attention across sites and in the intensity of attention within sites. [Working Paper 22427]

Keywords: consumer expenditure; Internet; empirical economics; online attention (search for similar items in EconPapers)
Date: 2016-07
Note: Institutional Papers
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Citations: View citations in EconPapers (8)

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Working Paper: The Empirical Economics of Online Attention (2016)
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