Let’s Be Straight Up about the Alcohol Industry

PLoS Medicine Editors

Working Papers from eSocialSciences

Abstract: Alcohol industry is a massive and growing US$150 billion global business—have not yet received adequate prominence in medical journals. Indeed, attention to and scientific research on the alcohol industry have not kept pace with the industry’s ability to grow and evolve its markets and influence in the health arena. URL:[http://www.plosmedicine.org/article/info%3Adoi%2F10.1371%2Fjournal.pmed.1001041].

Keywords: alcohol industry; industry; alcohol; medical journals; scientific research; health; health research; drinking; marketing innovations; social media; sports sponsorships; and product palcements; films (search for similar items in EconPapers)
Date: 2011-06
Note: Institutional Papers
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