Studying Soft Power

Maya Ranganathan ()

Working Papers from eSocialSciences

Abstract: In an era of globalised communication technologies, research is focussing on the potential of media as a means of ‘soft power’, to persuade people and wield influence. The issue of credibility also complicates the study of media as a means of soft power. The Hoot Media Research Review.[http://www.thehoot.org/web/home/story.php?storyid=5389&pg=1&mod=1§ionId=9&valid=true# ]

Keywords: media; communication technologies; soft power; media influence; media studies (search for similar items in EconPapers)
Date: 2011-11
Note: Institutional Papers
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