Frozen Food Products Marketing and Distribution Challenges in a Developing Country Case Study: Pakistan

Shehla Riza Arifeen

Working Papers from eSocialSciences

Abstract: The aim of this case study is to understand the challenges the frozen food industry in a developing country like Pakistan has faced in the past, and is facing currently. The study reveals that instead of focusing limited resources on developing core competencies by enhancing R&D and introducing new products, firms in the frozen food industry have spent resources on developing the transportation system, distribution system and the capacity of the retailers. [IGC Working paper]. URL:[http://www.theigc.org/sites/default/files/shehla_riza_arifeen_paper.pdf].

Keywords: Global Frozen Food industry; Pakistan; housewives; consumer boom; cost reduction; convenience; availability; hygiene and cost reduction; multinational company (MNC); producers; post-harvest; price stability (search for similar items in EconPapers)
Date: 2012-01
Note: Institutional Papers
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