Online Promotions: Exploring the Emerging Opportunity in Indian Market

Nidhi Mathen () and . Abhishek

Working Papers from eSocialSciences

Abstract: In this paper, the phenomena of online promotions is examined, its impact so far and its promise as we go forward. The paper traces the origins of the concept and its evolution and progress in India. The various avatars and manifestations and the typology are explained. The paper provides a sketch of strategies adopted, success areas, drawbacks and limitations observed, while also looking at some of the success stories across different approaches. [W.P. No. 2014-01-09].

Keywords: online promotions; Indian Market; e-retailer; deal aggregators; flash sales; cashback sites; social commerce (search for similar items in EconPapers)
Date: 2014-01
Note: Institutional Papers
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.esocialsciences.org/Download/repecDownl ... &AId=5692&fref=repec

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ess:wpaper:id:5692

Access Statistics for this paper

More papers in Working Papers from eSocialSciences
Bibliographic data for series maintained by Padma Prakash ().