Agribusiness Franchising in India: Experience and Potential

Sukhpal Singh

Working Papers from eSocialSciences

Abstract: This paper locates the rationale for franchising in agribusiness from global literature and from the Indian smallholder agricultural context where other ways of reaching small farmers or linking them with markets have not worked. It then analyses a few cases of failure and success in franchising in agribusiness by corporate agencies and compares and contrasts them for inferring on better management of franchising and its wider applicability in the Indian agribusiness context.

Keywords: franchising; agribusiness; corporate agencies; Indian; markets; failure; success; smallholder; agricultural; farmers (search for similar items in EconPapers)
Date: 2015-01
Note: Institutional Papers
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