Cultural Impact of Television on Urban Youth - An Empirical Study

Dr. B K Ravi and M. B Devadas

Working Papers from eSocialSciences

Abstract: Intentionally or unintentionally the globalised television has brought about significant changes in people’s attitude, lifestyle, behaviour, etc, the various elements of culture. Thus globalised TV has become a cultural theme. Televised urban youth of country are siphoned off the multidirectional and multifaceted elements of culture dissipated by the television in tandem. Present study makes an effort to trace cultural implications of television on urban youth empirically in the Indian state of Karnataka.

Keywords: Television; Globalisation; Culture; Impact; Urban Youth; Gender difference; attitude; Lifestyle; behavior; Cable TV (search for similar items in EconPapers)
Date: 2015-10
Note: Institutional Papers
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