Loss Aversion and Willingness to Pay for New Products

Banerji A () and Jeevant Rampal

Working Papers from eSocialSciences

Abstract: This paper reports and models the discrepancy between the full bidding and endow and upgrade findings from a willingness-to-pay (WTP) elicitation Becker-Degroot-Marschak (BDM) experiment for an improved food, conducted in rural India.

Keywords: Reference dependence; Biofortification; Adding up test; Incentive compatible; endow; willingness-to-pay; WTP; Becker-Degroot-Marschak (BDM); food; rural India; pearl millet; consumer; socioeconomic survey; production; consumption; vulnerable household (search for similar items in EconPapers)
Date: 2015-11
Note: Institutional Papers
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Working Paper: LOSS AVERSION AND WILLINGNESS TO PAY FOR NEW PRODUCTS (2015)
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Persistent link: https://EconPapers.repec.org/RePEc:ess:wpaper:id:7798

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