Working Papers of Department of Marketing, Leuven

From KU Leuven, Faculty of Economics and Business (FEB), Department of Marketing, Leuven
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725819: Examining antecedents of customer pay-what-you-want payments in e-commerce

Tine De Bock, Annelies Costers and Simon Hazée

719070: Alternatieve benaderingen van het media-selectie en planningsprobleem

Marnik Dekimpe

705065: A public choice approach to the supply of official bilateral aid: an analysis for 7 DAC donors in 1987

Wim Lagae

693859: Consumers' means-end chains for "think" and "feel" products

C Claeys, P Swinnen and Pierre Vanden Abeele

679683: A Motivational Perspective on Means-End Chains

Joel B Cohen and Luk Warlop

635575: How Magnitudes are processed in both hemispheres: An Imaging and behavioural Approach

Karolien Notebaert

633848: Rendering sustainable consumption more sustainable: psychological tools for marketing pro-social commitment

Gert Cornelissen

559208: Digikleuter ook boekenwurm?

Jan Van Coillie and Mariet Raedts

505259: On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty

Ali Faraji-Rad, Bendik M Samuelsen and Luk Warlop