On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty

Ali Faraji-Rad, Bendik M Samuelsen and Luk Warlop

No 505259, Working Papers of Department of Marketing, Leuven from KU Leuven, Faculty of Economics and Business (FEB), Department of Marketing, Leuven

Keywords: persuasion; source similarity; feeling as information; feeling of certainty (search for similar items in EconPapers)
Date: 2015-08
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Published in FEB Research Report - MO_1501

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Persistent link: https://EconPapers.repec.org/RePEc:ete:marwps:505259

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