A Motivational Perspective on Means-End Chains

Joel B Cohen and Luk Warlop

No 679683, Working Papers of Department of Marketing, Leuven from KU Leuven, Faculty of Economics and Business (FEB), Department of Marketing, Leuven

Pages: 40
Date: 1995
Note: paper number 9501
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Published in Bedrijfseconomische Verhandeling

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