Consumers' means-end chains for "think" and "feel" products

C Claeys, P Swinnen and Pierre Vanden Abeele

No 693859, Working Papers of Department of Marketing, Leuven from KU Leuven, Faculty of Economics and Business (FEB), Department of Marketing, Leuven

Pages: 43
Date: 1990
Note: paper number Onderzoeksrapport 9018
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