Alternatieve benaderingen van het media-selectie en planningsprobleem

Marnik Dekimpe

No 719070, Working Papers of Department of Marketing, Leuven from KU Leuven, Faculty of Economics and Business (FEB), Department of Marketing, Leuven

Pages: 40
Date: 1988
Note: paper number 8801
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Published in D.T.E.W. Bedrijfseconomische Verhandeling

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