On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty

Ali Faraji-Rad, Bendik M. Samuelsen and Luk Warlop

No 505259, Working Papers of Department of Marketing and Organisation Studies (MO) from KU Leuven, Faculty of Economics and Business (FEB), Department of Marketing and Organisation Studies (MO)

Keywords: persuasion; source similarity; feeling as information; feeling of certainty (search for similar items in EconPapers)
Date: 2015-08
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Published in FEB Research Report - MO_1501 vol:MO_1501

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