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Nudging as a new 'soft' tool in environmental policy. An analysis based on insights from cognitive and social psychology

Gabriela Michalek, Georg Meran, Reimund Schwarze and Özgür Yildiz

No 21, Discussion Paper Series RECAP15 from RECAP15, European University Viadrina, Frankfurt (Oder)

Abstract: The idea of nudging has become increasingly popular in both academic and political circles. There are, however, many different interpretations of the term ‘nudge’ which blurs its scope. In this paper we focus on the conceptualization of nudges and its functionality in reference to the Dual Process models. Further, we discuss the potential applications of nudging in the field of environmental policy as an important extension of the current policy framework. In particular, we identify areas where nudges could be most effective. We also consider different combinations of nudges with other policy instruments. Our theoretical discussion is illustrated by a couple of examples concerning practical implementation of nudging.

Keywords: nudging; green nudges; behavioural economics; household emissions; environmental policy (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-env
Date: 2015-10
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