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Loving Cultural Heritage Private Individual Giving and Prosocial Behavior

Giovanni Signorello, Enrico Bertacchini () and Walter Santagata
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Giovanni Signorello: University of Catania
Walter Santagata: University of Torino

No 2010.11, Working Papers from Fondazione Eni Enrico Mattei

Abstract: The aim of this paper is to analyse patterns of private individual giving to Cultural Heritage institutions in Italy. Based on the emerging economic literature on pro-social behavior, we carried out a Contingent Valuation survey to assess individuals’ willingness to donate to museums and heritage organizations according to different conditions and set of incentives. Our findings reveal that intrinsic motivations and accountability of the recipient institutions may be more effective drivers for eliciting charitable giving than the usually proposed fiscal incentives. The results provide avenues for future empirical research and policy suggestions for fund raising cultural institutions.

Keywords: Charitable Giving; Cultural Heritage; Contingent Valuation; Pro-social Behavior (search for similar items in EconPapers)
JEL-codes: D11 D12 H4 Z1 (search for similar items in EconPapers)
Date: 2010-02
New Economics Papers: this item is included in nep-cul and nep-soc
References: Add references at CitEc
Citations: View citations in EconPapers (6)

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