Video-based agricultural extension: Analysis of a pilot project in Ethiopia

Tanguy Bernard, Simrin Makhija, Kate Orkin (), Alemayehu Taffesse and David Spielman

No April 2016, Project notes from International Food Policy Research Institute (IFPRI)

Abstract: Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision.1 Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a cost-effective ap-proach to information dissemination, video-based extension can in-crease the adoption rate of productivity-enhancing agricultural technologies and practices by smallholder farmers, including in-creased adoption by women. The Digital Green approach could also improve data collection and analysis. This note, based on a more detailed project report,2 summarizes findings and recom-mendations that point the way to expanded use of video-based ag-ricultural extension.

Keywords: video; extension activities; information and communication technologies; communities; Ethiopia; Eastern Africa; Africa; Sub-Saharan Africa (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:fpr:prnote:pnapril_131021

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