The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia

Tanguy Bernard, Simrin Makhija, David Spielman and Gashaw Abate

No May 2019, Project notes from International Food Policy Research Institute (IFPRI)

Abstract: Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer.

Keywords: technology adoption; extension activities; capacity development; innovation adoption; productivity; yields; audiovisual aids; communication technology; Ethiopia; Eastern Africa; Africa; Sub-Saharan Africa (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-agr, nep-eff and nep-ino
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Persistent link: https://EconPapers.repec.org/RePEc:fpr:prnote:pnmay2019

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