The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Greenâ€™s video-mediated agricultural extension approach in Ethiopia
David Spielman () and
No May 2019, Project notes from International Food Policy Research Institute (IFPRI)
Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer.
Keywords: ETHIOPIA; EAST AFRICA; AFRICA SOUTH OF SAHARA; AFRICA; extension activities; innovation adoption; yields; productivity; capacity building; technology adoption; video technology (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:fpr:prnote:pnmay2019
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