EconPapers    
Economics at your fingertips  
 

The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia

Tanguy Bernard, Simrin Makhija, David Spielman () and Gashaw Abate

No May 2019, Project notes from International Food Policy Research Institute (IFPRI)

Abstract: Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer.

Keywords: ETHIOPIA; EAST AFRICA; AFRICA SOUTH OF SAHARA; AFRICA; extension activities; innovation adoption; yields; productivity; capacity building; technology adoption; video technology (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-agr, nep-eff and nep-ino
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://www.ifpri.org/cdmref/p15738coll2/id/133250/filename/133462.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fpr:prnote:pnmay2019

Access Statistics for this paper

More papers in Project notes from International Food Policy Research Institute (IFPRI) Contact information at EDIRC.
Bibliographic data for series maintained by ().

 
Page updated 2021-06-11
Handle: RePEc:fpr:prnote:pnmay2019