Seeing is believing: Using crop pictures in personalized advisory services

Francisco Ceballos, Tim Foster, Koen Hufkens, Arun Jadhav, Samyuktha Kannan and Berber Kramer

Project notes from International Food Policy Research Institute (IFPRI)

Abstract: We developed, implemented, and evaluated an innovative personalized advisory service that complements picture-based insurance (PBI), an easy-to-understand low-cost insurance product for visible crop damage. We sent personalized agricultural advice based on real-time observations of crop conditions, from sowing to harvest, from farmers’ pictures of their insured plots. Such a service can empower data-driven farming through three channels: experts can tar-get messages to a farmer’s individual situation, thus increasing the value and timeliness of the advice; the tangibility of pictures in-creases ownership and take-up of the advice; and the service allows insurers to gather more monitoring data and provide recommendations on how to minimize risk, thus lowering expected insurance payouts.

Keywords: insurance; risk management; advisory services; agricultural extension; crops; losses; extension activities; smallholders; assessment; photography; India; Southern Asia; Asia (search for similar items in EconPapers)
Date: 2018
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https://hdl.handle.net/10568/145739

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Persistent link: https://EconPapers.repec.org/RePEc:fpr:prnote:pnseptember2018

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