Brand Names Before the Industrial Revolution

Gary Richardson

Working Papers from California Irvine - School of Social Sciences

Abstract: In emerging markets today, legal protections for intellectual property are weak and enforcement is lax. Counterfeiting of consumer goods and infringement on patents, copyrights, and trademarks cost corporations hundreds of billions of dollars each year. Strengthening laws and intensifying enforcement has done little to alleviate the affliction. No end to the epidemic appears in sight. Cures for this modern ailment may be found in medieval wisdom by investigating the methods manufacturers used to market durable goods before legal protections for the initial expansion of industry in Europe.

Keywords: MARKET; INTELLECTUAL PROPERTY; MANUFACTURING (search for similar items in EconPapers)
JEL-codes: D23 K11 N60 N63 (search for similar items in EconPapers)
Pages: 36 pages
Date: 2000
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Citations: View citations in EconPapers (5)

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Working Paper: Brand Names Before the Industrial Revolution (2008)
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