Theories of (Management ?) Fashion: the Contributions of Veblen, Simmel, Blumer, and Bourdieu

C.-C. Ruling

Working Papers from Ecole des Hautes Etudes Commerciales, Universite de Geneve-

Abstract: Recent fashion phenomena in the field of management have received growing attention by scholars and management practitioners alike. Much of the existing management fashion literature however operates without providing a clear conceptual and theoritical fonction. It tends to build on common-sense notions of fashion and overlooks the significant contributions in the sociological tradition of fashion theorizing. This paper aims at making a contributions to closing the "theory gap" in the discussion of management fashion by presenting four of the major contributions to the sociological tradition of fashion theorizing. First, I briefly outline the fashion writings of Veblen, Blumer, Simmel, and Bourdieux. I then try to integrate the different theoretical positions in a discussion of fashion's double role for social change as well as for reproduction of social structures. In the third section, I try outline, which elements from the sociological fashion theories outlined in this paper should be included in the recent discussion of management fashion.

Keywords: FASHION; MANAGEMENT (search for similar items in EconPapers)
JEL-codes: L82 M10 (search for similar items in EconPapers)
Pages: 17 pages
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:fth:ehecge:2000.01

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