A Books Readinf Pattern Based on Economic and Psycho-Sociological Factors

M. Gergadaa and C. Faure

Working Papers from Ecole des Hautes Etudes Commerciales, Universite de Geneve-

Abstract: This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor. This study is based on a field research conducted upon a French population sample. We isolate four fundamental dimensions of the reading activity that appear to act as necessary intermediate variables to predict consumer behavior towards this leisure activity. A threshold of involvement is identified, below which individuals appear to feel unconcerned by reading, should they have discretionary time available or not.

Keywords: BEHAVIOUR; CONSUMPTION; READING; INCOME (search for similar items in EconPapers)
JEL-codes: D10 D30 D60 (search for similar items in EconPapers)
Pages: 18 pages
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:fth:ehecge:2000.06

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