Orientation vers le marche, performance et activites de recherche marketing

J.-E. Denis, S. Czellar and S. Graber

Working Papers from Ecole des Hautes Etudes Commerciales, Universite de Geneve-

Abstract: Cette etude porte sur l'examen de l'orientation vers le marche de la firme, ses activites de recherche marketing et sa performance. Une serie d'hypotheses de recherche sont proposees et testees empiriquement sur un echantillon de 175 entreprises suisses appartenant a differents secteurs industriels.

Keywords: MARKETING; SECTEUR INDUSTRIEL; CONCURRENCE (search for similar items in EconPapers)
JEL-codes: L16 L52 M31 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2001
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fth:ehecge:2001.01

Access Statistics for this paper

More papers in Working Papers from Ecole des Hautes Etudes Commerciales, Universite de Geneve- Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse. Contact information at EDIRC.
Bibliographic data for series maintained by Thomas Krichel ().