Convergence of Divergence in European Market Research Practices?

J-E Denis, J-Y Lee and S Czellar

Working Papers from Ecole des Hautes Etudes Commerciales, Universite de Geneve-

Abstract: This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.

Keywords: EUROPE; RESEARCH AND DEVELOPMENT (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Pages: 20 pages
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:fth:ehecge:96.20

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