Les Nouvelles Directions de Recherche en Marketing: une Etude Comparative France - Etats-Unis 1989-1994

J-E Denis and S Czellar

Working Papers from Ecole des Hautes Etudes Commerciales, Universite de Geneve-

Abstract: Le texte traite de l'evolution recente de la recherche en marketing en France et aux Etats-Unis sur la base d'une analyse de contenu des articles publies pendant la periode 1989-1994. Les resultats de l'etude montrent une homogeneite des sujets traites au niveau global, mais une evolution divergente au niveau des sujets specifiques.

Keywords: MARKETING (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 28 pages
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:fth:ehecge:96.23

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