Strategy As Design: A Fitness Lanscape Framework

S. Maguire

Working Papers from Ecole des Hautes Etudes Commerciales de Montreal-

Abstract: Drawing upon diverse streams of theorizing within the organizational literature, this paper proposes an integrated view of corporate and business strategy as "design", which poses a dual challenge to firms involving content and process.

Keywords: ENTERPRISES; MANAGEMENT (search for similar items in EconPapers)
JEL-codes: L10 L22 (search for similar items in EconPapers)
Pages: 34 pages
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:fth:etcomo:97-06

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