The Importance of Intercultural Communication in the Global World

M.B. Hinner

Working Papers from Bergakademie Freiberg, Faculty of Economics and Business Administration

Abstract: The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective intecultural competence. The one world market has forced businesses to think global, act local, and integrate. Intercultural communication serves a vital role in that it can foresrall miscommunication, prevent misunderstandings, and avert mistakes.

Keywords: COMMUNICATION; GLOBALIZATION (search for similar items in EconPapers)
JEL-codes: F10 F23 I21 M10 M30 M37 Z10 (search for similar items in EconPapers)
Pages: 17 pages
Date: 1998
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:fth:freiba:98/6

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