Oblique Strategist: Gaining Competitive Advantage Through Conjectural Knowledge in Unusually Aggresive Environment

P. Baumard

Working Papers from Institut de Recherche en Gestion. Universite de Paris XII-

Abstract: Strategic theorists argue that competitive advantage lies in acquisition and protection of singular knowledge. We argue that this static perspective, gaining competitive advantage lies in the ability to find short-cuts to double-cross competitors while maintaining legitimacy.

Keywords: COMPETITION (search for similar items in EconPapers)
JEL-codes: G30 G34 L10 (search for similar items in EconPapers)
Pages: 20 pages
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:fth:inrege:96-05

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