Trente annees de politique financiere de Danone au service de sa strategie industrielle

D. Jacquot

Working Papers from Paris X - Nanterre, U.F.R. de Sc. Ec. Gest. Maths Infor.

Abstract: Ce papier montre, au travers de l'exemple du Groupe Danone, la necessaire coherence entre politique financiere et strategie de la firme. Apres un virage strategique majeur, le groupe, en depit d'une image negative, a du convaincre les marches de capitaux de financer sa croissance externe et la decision qui a ete prise n'etait pas influencee par des considerations financieres de court terme, mais etait le fruit d'une juste vision.

Keywords: POLITIQUE FINANCIERE; PLANIFICATION STRATEGIQUE (search for similar items in EconPapers)
JEL-codes: G32 L21 (search for similar items in EconPapers)
Pages: 23 pages
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:fth:pnegmi:9820

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