Working Papers

From Rochester, Business - Marketing Science
UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A.
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95-06: Manging a Distribution Channel Under Asymmetric Information with Performance Requirements

S. Moorthy and Ramarao Desiraju

95-04: Advertising and Quality: An Empirical Analysis

S. Moorthy and Hao Zhao

95-03: Consumer Information Search Revisited: Theory and Empirical Analysis

S. Moorthy, B.T. Ratchford and D. Taluksar

95-02: Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability

S.P. Jain, B. Buchanan and D. Maheswaran

95-01: A Model of Price Promotions with Consumer Search

Jeffrey Banks and S. Moorthy

91-01: Theorectical Modeling in Marketing

K.S. Moorthy

89-01: NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET

D. Horsky and P. Nelson

88-03: INVARIANT ESTIMATORS FOR MARKET SHARE SYSTEMS AND THEIR FINITE SAMPLE BEHAVIOR

K.M. Gaver, D. Horsky and C. Narasimhan

88-02: AN INDIRECT MULTIATTRIBUTE UTILITY MODEL FOR CHOICE OF A BRAND IN A HIGH PRICED PRODUCT CATEGORY

D. Horsky and G. Benston

88-01: NONLINEAR PRICING TO PRODUCE INFORMATION

D.J. Braden and S.S. Oren