AN INDIRECT MULTIATTRIBUTE UTILITY MODEL FOR CHOICE OF A BRAND IN A HIGH PRICED PRODUCT CATEGORY

D. Horsky and G. Benston

Working Papers from Rochester, Business - Marketing Science

Keywords: utility functions; costs; housing; demography; consumers (search for similar items in EconPapers)
Pages: 13 pages
Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:fth:robums:88-02

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