A Theoretical and Empirical Investigation into Consumers' Brand Choice Process under Information Uncertainty

D. Talukdar

Working Papers from Rochester, Business - Ph.D.,

Keywords: CONSUMPTION; UNCERTAINTY; INFORMATION; BEHAVIOUR (search for similar items in EconPapers)
JEL-codes: D10 D11 D90 D91 (search for similar items in EconPapers)
Pages: 143 pages
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:fth:robuph:76

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