Marketing: Changement de Paradigme

A Boyer

Working Papers from Recherche, organisation, la dynamique, information, gestion, Nice-

Abstract: Le marketing "pratique" ne repond que tres imparfaitement aux besoins des consommateurs. Or la reflexion sur la recherche en marketing ne semble pas s'orienter en priorite vers l'adequation etnre les besoins des consommateurs et les actions du marketing.

Keywords: MARKETING (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Pages: 26 pages
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:fth:rodige:97/05

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