Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services

G Bellemare

Working Papers from Quebec a Hull - Relations industrielles

Abstract: Ce document fait etat des resultats d'une revue de litterature ayant trait aux transformations du marketing, et au dela, du rapport de service. Nous montrons que des charcheurs et des gestionnaires du marketing considerent que la vente d'un bien passe de plus en plus par la "vente" d'un lien social.

Keywords: MARKETING; INDUSTRIE DES SERVICES; RESSOURCES HUMAINES (search for similar items in EconPapers)
JEL-codes: M12 M31 (search for similar items in EconPapers)
Pages: 30 pages
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:fth:uqahri:97-2

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