The Effect of Format Changes and Ownership Consolidation on Radio Station Outcomes

C.J. Romeo and A.R. Dick

Working Papers from U.S. Department of Justice - Antitrust Division

Abstract: Format changes are used by radio stations to reposition themselves in an attempt to improve performance. Evidence reported below indicates that the track record of such repositionings in improving performance improvements only when the shift is made to a trendy format.

Keywords: OWNERSHIP; RADIO; OUTCOME; EFFICIENCY (search for similar items in EconPapers)
JEL-codes: L82 (search for similar items in EconPapers)
Pages: 29 pages
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:fth:usjuat:01-5

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